When Netflix hit up Liquid Death to see if they’d be interested in doing anything to help promote Zack Snyder’s new zombie heist film, we said hell yes.

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Our idea: Let’s make the world question whether zombies are real (anything could happen these days) by creating a headband that holds cans of cold water around your head, hiding your warm brains from Zombie’s heat sensing vision. We called it the No Brainer.

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From product development to long form content to flash mobs to social posts, this campaign does it all.