Dave's Hot Chicken had a problem: they were an exciting, young brand with a cult following, but they needed to expand their reach and bring that energy to a national stage. Their challenge was to launch their first-ever U.S. national ad campaign with a tone as bold and fresh as their food, without losing their edgy attitude.

Enter Party Land. We flipped conventional wisdom on its head by leaning into the urgency and FOMO surrounding Dave’s Hot Chicken. Our campaign took the unconventional step of referencing death—not to be morbid, but to remind people that life is short and missing out on Dave’s is just... sad. We made it clear that you can avoid regret—unless, of course, you do something dumb.

The results were undeniable: Dave’s Hot Chicken quickly became one of Ad Age’s hottest brands and the fastest-growing QSR in the U.S. With this campaign, we solidified Dave's as the go-to spot for flavor and fun, proving that sometimes, breaking the rules is the best way to stand out.