Drizly had achieved massive growth as a quick and convenient alcohol delivery service, particularly in the wake of the pandemic. However, as their brand evolved, they recognized a need to move beyond simple convenience and explore the emotional aspects of why people enjoy drinking and sharing drinks. Enter the campaign: "Ding Dong, It’s Drizly".
The idea behind this new platform was to capture the fun, carefree moments that drinking can bring—whether it’s a spontaneous celebration, a get-together with friends, or an impromptu seance. The campaign turned Drizly from just a “quick delivery service” into a provider of experiences. With the catchy tune, “Ding Dong, It’s Drizly,” we highlighted the endless possibilities of why you might want alcohol delivered straight to your door: for any occasion, at any time, in any amount, for whatever reason.
The result? Drizly didn’t just deliver booze. They delivered freedom—the freedom to enjoy your life and your moments without worry. And with that, the “Ding Dong, It’s Drizly” campaign helped evolve the brand’s messaging from convenience to a deeper emotional connection.