eharmony had a challenge: its reputation was rooted in the past, associated with people seeking marriage rather than genuine connections. In a dating app landscape flooded with superficial connections and "quick fix" experiences, eharmony stood out as a platform for those wanting something deeper.

Party Land took on the task of modernizing this perception, launching the "Get Who Gets You" platform. This campaign highlighted that eharmony isn't just for finding a spouse but for discovering meaningful, lasting relationships grounded in emotional connection. By tapping into the product's unique approach—asking deeper, more thoughtful questions that pair people based on true compatibility—we showcased that eharmony is about fostering real connections.

The campaign embraced humor and authenticity, with a series of playful, relatable moments that illustrated how true romance isn't always about grand gestures, but rather, the small, intimate, and often funny aspects of being truly understood by someone else. It's not just about passion or candlelit dinners; it's about being yourself and feeling connected at a deeper level.

The heart of the message: eharmony helps you Get Who Gets You, offering a space where meaningful connections can thrive.