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Every Man Jack

Still Smell Good

Smelling Fresh, Staying Bold: Repositioning Every Man Jack deodorant.

Standing out in a category dominated by deodorant giants is tough, especially when you're convincing men that "good-for-you" deodorant can actually work. The deodorant space is flooded with established brands that have long been associated with effectiveness, so introducing a natural alternative requires breaking through the noise while still delivering on that essential promise: odor control that lasts.

With Every Man Jack, we embraced the power of simplicity and authenticity, using humor to connect with the target audience and deliver a message of rugged reliability. Our campaign spotlighted how their natural formula not only works but also provides long-lasting protection with outdoor-inspired scents.

Instead of overcomplicating the message, we kept it straightforward, using memorable moments and repetitive messaging to drive home the brand’s core promise: Every Man Jack is just as effective as any mainstream deodorant, but better for you.

The strategy was clear: make natural deodorant feel trustworthy, tough, and effective, while resonating with men who value confidence and practicality in their grooming products. Every Man Jack does it, and it works.

More Work

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