Building on the success of last year’s breakthrough campaign (hello, double-digit lifts in awareness and consideration 👋), this new chapter transforms Men’s Wearhouse into the ultimate answer to the question: “What do I wear to that thing?”

We leaned even harder into comedy, relatability, and real-life style moments—expanding the brand beyond suits and into casualwear to better reflect how guys actually dress. Whether it’s a wedding, a BBQ, or your sister’s birthday dinner, Men’s Wearhouse now has something for every kind of “thing” on your calendar.

We wanted to speak to regular guys—the ones sweating through their button-downs, overthinking dress codes, or just trying to get it right. The ones who stare into their closet thinking, “What the fck do I wear to this?”* Men’s Wearhouse is the solution for that. So we brought in a cast of real comedic talent, kept the camera rolling, and let the moments unfold in ways that feel human, funny, and actually worth watching. Because looking good shouldn’t be that hard.