When Netflix approached Party Land to generate buzz for the launch of Season 2 of "Too Hot To Handle", we knew we had to tap into the show's most notorious element — the infamous "Sex Ban." This provocative concept was the perfect cultural lightning rod to drive anticipation and conversation around the premiere.

Our solution? A bold, unmissable nationwide OOH campaign featuring a live countdown clock that teased the moment the "ban" would be lifted. Placed in iconic, high-traffic locations like Times Square, the campaign stopped people in their tracks with the simple, attention-grabbing phrase "Sex Ban" — an irresistible combination of curiosity, humor, and shock value.

By harnessing the show’s most buzzworthy concept and putting it front and center, we turned heads, sparked conversations, and fueled excitement leading up to the premiere. The result? Anticipation for Season 2 hit a fever pitch, ensuring "Too Hot To Handle" stayed exactly that — too hot to ignore.​