The Habit had a challenge: delicious flame-grilled burgers were no longer a point of difference. Half a dozen other QSR brands were claiming the same thing. So, how do you stand out in a sea of sizzle? By owning something no one else could — California beach vibes.

We tapped into The Habit’s roots, channeling the sun-soaked lifestyle that defines the Golden State. This wasn’t just about good food; it was about making deliciousness a state of mind. We reimagined The Habit’s brand world with playful, confidence-driven storytelling that paired fresh, mouthwatering visuals with that “just got back from the beach” feeling.

Our creative approach brought burgers and beach life together in a way that no other QSR could own. From crisp salads to flame-kissed burgers, every bite felt like a mini-vacation. This was the burger with beach vibes — a flavorful POV that’s uniquely The Habit. And if a fake horse wants a bite of that Santa Barbara Cobb Salad, who are we to say no?

There you Hab it. 🌞🍔